[{"data":1,"prerenderedAt":125},["ShallowReactive",2],{"article-how-to-increase-direct-bookings-aparthotel":3,"article-related-how-to-increase-direct-bookings-aparthotel-apartments-city-en":116},{"id":4,"title":5,"body":6,"date":100,"description":101,"draft":102,"extension":103,"group":104,"locale":105,"meta":106,"navigation":107,"ogHeadline":108,"path":109,"seo":110,"stem":111,"translations":112,"__hash__":115},"articles\u002Farticles\u002Fhow-to-increase-direct-bookings-aparthotel.md","Direct Booking Strategy: Cut Your Aparthotel's OTA Commissions",{"type":7,"value":8,"toc":93},"minimark",[9,17,22,25,34,45,49,52,55,77,81,84,87,90],[10,11,12,16],"p",{},[13,14,15],"strong",{},"In this strategic tutorial:"," Dependency on massive OTA platforms is a ticking time bomb for your margins. You will learn how to configure your own Booking Engine and use booking platforms as free advertising for your aparthotel.",[18,19,21],"h2",{"id":20},"otas-make-great-servants-but-terrible-masters","OTAs Make Great Servants, But Terrible Masters",[10,23,24],{},"Managing a network of serviced apartments requires a steady flow of guests. Booking.com or Expedia are great at filling your calendar, but they cost you anywhere from 15% to 25% in commissions. If 90% of your Occupancy Rate comes from external channels, your business is completely at the mercy of their algorithms.",[10,26,27,28,33],{},"It is time to shift the balance. The first step is understanding and executing an exit strategy from the corporate ecosystem. If you want to learn more about operational optimization, read our ",[29,30,32],"a",{"href":31},"\u002Fen\u002Farticles\u002Ffront-desk-automation-pms","guide on Front Desk automation with a PMS",".",[35,36,38],"alert",{"type":37},"warning",[10,39,40,41,44],{},"Your goal is not to remove your property from OTAs entirely. Your goal is to treat them as a paid acquisition channel for the ",[13,42,43],{},"first"," stay. Every subsequent visit by that guest must be booked directly.",[18,46,48],{"id":47},"how-to-build-a-powerful-direct-booking-channel","How to Build a Powerful Direct Booking Channel?",[10,50,51],{},"To compete with the giants, the technology on your website must be just as flawless. You need a frictionless Booking Engine fully integrated into your PMS.",[10,53,54],{},"Here are the pillars of a successful Direct Booking strategy:",[56,57,58,65,71],"ul",{},[59,60,61,64],"li",{},[13,62,63],{},"Leverage the Billboard Effect."," Guests browse OTAs to discover properties, but then often search Google for the official website. If they find an intuitive booking widget offering a 5% discount (you still save 10–15% on commission), they will book directly.",[59,66,67,70],{},[13,68,69],{},"Retention through automation."," Immediately after checkout, your PMS should automatically trigger a thank-you email containing a special promo code for their next stay. Always link directly to your proprietary booking engine.",[59,72,73,76],{},[13,74,75],{},"Exclusive Packages (Value Add)."," Do not just drop the base rate, as OTAs will penalize your ranking. Offer packages: “Book direct and get free late check-out or complimentary parking.”",[18,78,80],{"id":79},"reclaim-your-margin","Reclaim Your Margin",[10,82,83],{},"Breaking free from external commissions is the fastest way to boost your RevPAR without upgrading your facilities or hiring more staff.",[10,85,86],{},"Calculate how much capital stays in your pocket when you shift just 20% of your OTA reservations to your direct channel:",[10,88,89],{},"Regain control over your apartment distribution. Deploy a system designed to generate your own sales.",[91,92],"call-to-action",{},{"title":94,"searchDepth":95,"depth":95,"links":96},"",2,[97,98,99],{"id":20,"depth":95,"text":21},{"id":47,"depth":95,"text":48},{"id":79,"depth":95,"text":80},"2026-07-23","Losing 20% of your profits to OTAs? Learn how to use the Billboard Effect and a modern Booking Engine to drive direct reservations.",false,"md","apartments-city","en",{},true,"Drive Direct Bookings","\u002Farticles\u002Fhow-to-increase-direct-bookings-aparthotel",{"title":5,"description":101},"articles\u002Fhow-to-increase-direct-bookings-aparthotel",{"pl":113,"en":114},"jak-zwiekszyc-rezerwacje-bezposrednie-aparthotel","how-to-increase-direct-bookings-aparthotel","hnBOvLLtd7bTcmtgcXzl0N3Hp5vZElXg80t0D1cHZ-c",[117,121],{"title":118,"description":119,"path":120,"date":100},"Loft Booking Software in Lodz: The Hybrid Model","Renting Lodz lofts for tourists and photoshoots? See how an advanced PMS supports hybrid models (nightly and hourly bookings).","\u002Farticles\u002Floft-booking-software-lodz",{"title":122,"description":123,"path":124,"date":100},"Self Check-in Booking System for Apartments in Warsaw","Renting apartments in Warsaw? Deploy a self check-in booking system and automatically send access PIN codes to your guests.","\u002Farticles\u002Fself-checkin-booking-system-apartments-warsaw",1785283459824]